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As you are reading this you might be a person in digital marketing or getting into digital marketing obious As a self taught digital marketer, When I first started experimenting with digital marketing, I was overwhelmed. SEO, paid ads, social media, email campaigns—it all felt like too much.
But here’s the truth: digital marketing doesn’t need to be complicated. Once I started tracking my own journey (yes, even the mistakes), I realized that teaching what I learn actually helps me learn twice as fast.
Today, I’m sharing what’s really working for me as I grow my website, and how you can apply the same strategies to your own business.
What Is Digital Marketing (And Why It’s Easier Than You Think)?
Digital marketing is simply using online platforms to reach, engage, and convert your audience. Unlike traditional billboards or flyers, digital marketing gives you real-time data—so you know exactly what’s working.
Some key channels include:
- Social media (Instagram, LinkedIn, Reddit, etc.)
- SEO (getting found on Google)
- Paid ads (Google Ads, Meta Ads)
- Content (blogs, videos, short-form posts)
- Email marketing
Think of digital marketing like a gym routine. You don’t need every exercise—you just need a few basics done consistently.
My Digital Marketing Checklist (What Actually Works)
Here’s the checklist I follow for my own site, step by step:
- Professional website with simple CTAs (“Book a call” or “Get started”)
- SEO basics: meta descriptions, clear titles, keyword-focused blogs
- 1-2 active social media platforms (I use Quora +Medium + Reddit)
- Content repurposing: I post on Medium, Quora, and Reddit → all link back to my website
- Email list (even if it’s just 20 people to start)
- Analytics tracking (Google Analytics screenshot attached in my Reddit posts
This is all you need as a beginner. Don’t overcomplicate it.
Tools I Use To Save Time
Instead of endless trial and error, here are the tools I personally use:
1. SEO Tools
- Ubersuggest for keyword research.
- RankMath (WordPress plugin) for on-page optimization.
What I love: Easy insights without being overwhelming.
2. Social Media Scheduling
- Buffer for scheduling posts.
- Helps me stay consistent when life gets busy.
3. Analytics
- Google Analytics (free) → lets me track what content is driving traffic.
- Hotjar → helps me see how users behave on my site.
4 Digital Marketing Strategies I’m Using in 2025
1. Content-First Marketing
I write blog posts and republish them on Quora, Medium, and Reddit. This gets me free backlinks and consistent traffic.
2. Social Media Storytelling
Instead of just posting “tips,” I share my journey—what’s working, what failed, and what I learned. People connect with stories, not just facts.
3. Small, Focused Paid Ads
I test low-budget Meta Ads ($5/day). Retargeting people who visited my site works better than cold ads.
4. Email Automation
Even with a small list, I set up a simple welcome email + a weekly value email. Keeps me top of mind without extra effort.
Do I need to be everywhere?
No. Start with 1–2 channels. Master them before adding more.
How long until results?
SEO takes 3–6 months. Paid ads can bring results in days. Content builds long-term trust.
Is it too late to start?
Never. 2026 is the best time—AI is making things easier, but authentic content still wins.
Stay Tuned!
I’m documenting my journey not just to grow my own site—but to help others realize that digital marketing is way more doable than it looks.
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